Spotify Meets Shopify: Artist Profile Into Virtual Merch Table

Spotify Meets Shopify: Artist Profile Into Virtual Merch Table

With the global prominence of Spotify, artists have an unprecedented opportunity to connect with fans worldwide. The integration of Shopify with Spotify opens new doors for artists to transform their artist profiles into virtual merch tables, enhancing both engagement and revenue. Spotify, boasting 365 million global listeners, stands as the leading audio streaming service globally. Beyond being a music platform, it’s a space for artists to cultivate their fanbases. This article explores the synergy between Spotify and Shopify, creating an avenue for artists to effortlessly manage and sell merchandise.

Spotify Meets Shopify: Artist Profile Into Virtual Merch Table

Manage Merch Through Spotify Artist Profile

For artists, that fan support is their lifeblood. That’s why the Spotify for Artists team is focused on developing new tools and resources to help artists turn listeners into fans, fans into superfans, and, ultimately, earn more — not just through music, but also merch, ticketingtippingFans First emails, and more. As part of that ongoing effort, we’re happy to announce a new integration with Shopify giving artists even more opportunity to grow additional revenue streams, like merch.

Selling merch isn’t just about commerce, it’s about connection, too. Shane Cody, drummer for the Indiana-bred alternative/indie band Houndmouth, recognizes it as an important part of the fan experience: “Merch is a connection to the fans on a tangible level,” he says. “Our music is the emotional connection, [so] sharing both on Spotify is essential.” And when Houndmouth’s new album, Good For You, drops on Nov. 5, they’ll make the most of the release moment by featuring new merch on their artist profile.

Related Search: How Much Money Does Spotify Pay Artists?

Sell Merch Through Spotify Artist Profile

Shopify makes it simple for artists and their teams to manage inventory and control which items are featured on their profiles. (For example, out-of-stock items get automatically removed from your profile.) As soon as you’re ready to drop new merch, you’ll immediately be able to share it with fans and capitalize on your release moments so that they can browse your merch while they stream your new music.

Listing your merch on Spotify with Shopify is easy: All you need to get started is admin access to your Spotify for Artists account and a Shopify store. Get started here or log in to your Spotify for Artists dashboard on desktop, go to the “Profile” tab, and click “Merch” to get started. From there, you’ll be able to choose the three items from your store you want to feature on your artist profile. If your Shopify store sells merch from multiple artists, you can easily manage your entire roster’s sales and inventory on Spotify by connecting the store to each artist’s profile and listing merch from the artist’s “collection” in Shopify. Each artist profile can only be connected to one Shopify store.

Check out Merch tab in Spotify for Artists

Artists can link their Shopify stores and list up to 3 merch items on artist profiles that will visible to their listeners.

We’re excited to continue investing in new ways for artists to monetize their fanbases on Spotify. So get started , reach your fans and followers, and make your artist profile a virtual merch table.


In conclusion, the Spotify and Shopify integration is a game-changer for artists seeking diverse revenue streams. By seamlessly merging music and merchandise, artists can deepen connections with fans and elevate their overall impact in the industry.

If you’re not on Shopify yet, we’ve got you covered: Shopify is offering a 90-day free trial to all Spotify artists signing up for the first time. And if you don’t have any merch inventory in stock, Printful is offering a 30% discount for Spotify artists’ first two print-on-demand merch orders.


Ques. How do I connect my Shopify store to my Spotify for Artists account?

Ans. Detailed steps are available on the Spotify for Artists dashboard under the “Profile” tab.

Ques. Can I feature more than three items on my artist profile?

Ans. Currently, artists can showcase up to three merch items on their profiles.

Ques. What exclusive offers are available for new Shopify users?

Ans. New Shopify users signing up through Spotify for Artists enjoy a 90-day free trial.

Ques. Are there limitations on connecting multiple artists to one Shopify store?

Ans. Each artist profile can only be connected to one Shopify store.

Ques. How does Spotify continue to support artists beyond this integration?

Ans. Spotify remains dedicated to exploring new ways for artists to monetize their fanbases, ensuring sustained success.

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